The keys to retaining your customers

A single sale doesn’t guarantee the conversion to repeat business. Consider education, consistency, and patience core pieces of your customer retention strategy. Source

Why SMBs are looking for guidance and support from B2SB marketers

The landscape of small business – where, how, when they work, shop, and sell – has forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s next?’ which creates a tremendous opportunity for big brand marketers. So, how can big brands help the pivot journey? Source